Tonya Fairley

Tonya S. Fairley

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Hi, I'm Tonya S. Fairley

The CEO! The Coach! The Catalyst for Change!

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Tonya Fairley is the CEO of Comeback Culture, a powerhouse leader who turned adversity into a multi-industry empire. From foster care to Forbes-worthy finesse, she’s a tax strategist, salon mogul, certified coach, and global speaker who empowers others to pivot with purpose and profit. Known for her signature Tonya Sass, she leads with faith, fire, and fierce determination. When Tonya speaks, rooms don’t just listen. They shift!

She’s the boss in the boardroom, the beauty expert in the salon, and the strategist in the tax game! coaching, speaking, mentoring, and leading with unapologetic authority. When she steps on stage, she brings wisdom, warmth, and that signature Tonya Sass that commands a room without raising her voice.

With one hand in leadership and the other in legacy-building, she’s raised scholars, built empires, and still finds time to snatch edges and file returns. From Strandz Unlimited to Elite Taxes, from California State Board President to mic-dropping motivational speaker, Tonya is the embodiment of what happens when faith meets fire.

Our Moment of Productivity

with John Maxwell in Paraguay
with John Maxwell in Paraguay business leaders on becoming more effective leaders.
speaking at a product launch about becoming an entrepreneur and understanding the mindset

Our Moment of Productivity

with John Maxwell in Paraguay
with John Maxwell in Paraguay business leaders on becoming more effective leaders.
speaking at a product launch about becoming an entrepreneur and understanding the mindset

Tonya S. Fairley

Empowering. Equipping. Enaging.

Imagine yourself living your life on your own terms rather than living the agenda someone else set for you.

I am here to tell you that you can! You can move beyond your situation and your circumstances and write your own story. And you know the great thing about you writing your story rather than settling for someone else’s story? The story can end the way you want it to.

How do I know this? I was there. Once upon a time in my life, I experienced what it was like to live with a family not my own. That is the story of a foster child. There was also a time in my life when I was abused emotionally and physically. But you know what? That’s not how my story ends.

What I realize is even though these are facts about my life, they are not my life’s story. One chapter doesn’t make the whole story. When I came to understand this, I picked up my pen and kept writing. I decided that the conflicts of my life would be commas, not periods. I value the lessons life is teaching me, even the hard ones. These lessons and life experiences have been stepping stones into the future Tonya you see today: An owner of 3 businesses, doing it afraid with a smile on my face!

For years I have been able to share my journey through various avenues. As a Corporate Trainer for 16 years for a major finance company I developed leadership programs that started with working on personal development in order to benefit from the end result. Believing I had more to offer I followed my dreams and started my own business. Through this I have been changing and transforming lives one person at a time.

People often say they are never the same once they leave my chair or have a conversation with me. As a Salon owner and a Leadership Developer, I am able to mentor, speak and teach to every client that comes in contact with me, and that is rewarding.

Today I work with executives, managers, directors, entrepreneurs and business owners to help them write their life’s story both personally and professionally. I am also an educator for a major hair care line were I am afforded the opportunity to mentor and motivate other owners, stylist, and assistants on their present journey.

Whether you want to develop your leadership skills, improve the culture within your organization or desire personal coaching, you have come to the right place! I look forward to helping take you and/or your organization to the next level by sharing many of life’s journeys through the John Maxwell teachings, and my personal victories.

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Get Your Free Copy of My New Book: Passion, Power, Profits

We all have things that we absolutely love to do. Maybe you love to write. Maybe taking photos makes you feel like a million dollars. Or maybe you love crafting hand-made signs.
Untitled design - 2025-04-22T222043.482

Get Your Free Copy of My New Book: Passion, Power, Profits

We all have things that we absolutely love to do. Maybe you love to write. Maybe taking photos makes you feel like a million dollars. Or maybe you love crafting hand-made signs.

Let’s Build Something Powerful!

Whether you’re ready to launch, level up, or completely pivot. I’m here for it. Let’s take your vision, your voice, and your value and turn it into something unstoppable. Use the form below to get in touch.
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+1 818-928-2865

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